AI Mastery in Good Company – Your Pathway to Applied AI Skills
Designed by a team of collaborative professionals, Prague Media School is dedicated to assisting adults in acquiring new knowledge in media, production, and content distribution, utilizing the latest tools.

Courses & Workshops

AI-Newsroom (ru)

Course in progress
Future-proof your journalism career by mastering AI technologies now. A crucial opportunity to update your skills.

AI-Newsroom for Teams. Training Program (eng)

Availability: On-Demand
Accelerate the integration of AI into your team's media production process (online/offline).

Everything flows: motion design and animation (ru)

Now Open. Course begins December 7, 2023
Complete this course to master Adobe After Effects with AI efficiency. Quickly create impactful explainers, ads, and announcements, animate logos, and revitalize footage into engaging videos that captivate viewers.

Mastering Midjourney (eng/ru)

Availability: On-Demand
Enhance your creativity with Midjourney, utilizing advanced tools and neural insights. For superior visual content only.

AI VideoLab: Neural Networks in Video Production (ru)

Course in progress
Acquire the skills to produce captivating AI-Video content for social media, cinema and art scene.

Becoming a presenter (ukr/ru)

Now Open. Course begins Februar, 2024
A course on video self-presentation, led by prime-time TV director Lyda Nesmachna.

Learn more

Find out more about what we teach in our online and offline courses,
contact sales for training with us.



An exclusive hitchhiker’s manual to the latent space. The rules and essential maneuvers:


Prepare to witness our feast: burning through the power of GPUs, greedily reaching for the diffusion models, and grasping words—pierced with parameters—bare, they acquire a forbidden sweetness—pictorial.

Through the noise

You are in a carriage. You are moving through chaos. Outside is a world of news, data, and constant overload. Inside is art – AI-generated videos, images, and sound. Connect, and you will be able to hear the melody through the noise.


Interacting with AI is like a journey through a labyrinth, where each path lures with possibilities but turns into challenges.


Myths are a source of timeless stories and characters. We find it convenient to use these symbols, with which the latent space of the Midjourney model is often familiar, to create works about ourselves, society, and the state of the modern world.


The carnival is not just an event, but a way of life, a worldview that rejects power and welcomes freedom. The carnival is a time of renewal and rebirth, a chance to start anew. The carnival is a fundamental human need.

Program Archive

Advanced Collaborative Journalism Course (2 editions)

This free hybrid interactive course in English will offer lectures and practical exercises geared at teaching the necessary skills to organise and coordinate an international team of journalists, to safely and securely collaborate on cross-border stories, and to carry out impactful investigations.

Crowdfunding and Collaborative Journalism Course

A Free Online Interactive Course in English for media professionals in Central and Southern Europe: 7 interactive webinars and a cross-border story pitching session. Selected projects will be published on the Press Start crowdfunding platform and receive partial funding.

Communication strategy: Signposts to Success

Sit back and zoom: this is an introductory and highly practical seminar for those who need to work with marketing communications on the Internet and social networks. It will help you prioritize your work and teach you how to channel the seemingly indomitable energy of creative thought in the direction of peaceful construction. We will explore a unique infographic which includes all processes in communication strategy – after seeing this, you will think differently about building your brand.

Everything sings: Adobe Audition and sound design workshop

online from November 17
You will learn the basics of recording and working with sound, learn how to use libraries, how sound for YouTube differs from sound for VR; get an idea of ​​sound design and sound engineering.

Show me yours: Videos for new media

Stories and short videos on social media aren't just trendy tools. Their popularity is only growing as a new generation which grew up on video blogs, Tik-Tok and animation comes to the "grown up" networks. Short videos are a language that is essential today. You'll learn: ideas generation, Video production concepts, script writing, team management, basic concept of video promotion.

SMM total-immersion: Catch the second wave

Even if you are familiar with some aspects of SMM, In our Flagship modular course, (probably the best in the world!), our experts will explain: Content Creation, content formats and the technologies of their production; Advertising & Communication tactics; Strategic Vision. Dive into social media marketing: Choose 1, 2 or 3 modules that are right for you, right now!

Everything flows: Adobe After Effects and motion design workshop

After completing the intensive course, you will master the basic tools of the program, you will be able to assemble your own explainer, advertisement or announcement, make captions, bring your logo to life - and even how to save boring footage by turning it into an interesting video that gains views.

Instagram of love and beauty

The first specialized course on Instagram for workers in the beauty industry - that is, for stylists, hairdressers, beauticians, makeup artists, makeup and manicure masters, image consultants and plastic surgeons.

Telegram: “Air Corridors” of connection

Broadcasting and marketing in messengers is the future that has already arrived. This course has everything you need to know about the functionality and structure of Telegram including creating and exploiting Channels to build an audience; working with APIs; Chat rooms; Telegram gaming platform.

Instagram: Algorithm. Content. Promotion.

This online course by Prague Media School is all about marketing communications on Instagram. The course is based on the methodology of “Kaospilot”, Danish Business School, and is meant for people who want to understand the platform’s algorithm and grow the audience of their projects.

SMM and communication strategies

This course is for those who (think they!) “know everything about SMM*”. Promotion algorithms and formats of popular content are constantly changing. We created this course so that graduates will be able to answer a very difficult yet simple question: how to make SMM bring maximum benefits to your current project, and what tools you should personally choose for this.

Video for social media

Who is this program for? For anyone who already has a project relating to social networks and who needs a new, modern way of communicating with the audience of their media or project. We cater for journalists, designers, producers, managers, marketers - and anyone else interested in promoting themselves or their ideas online.

About us

Designed by a collaborative team of professionals Prague Media School aims to help adults acquire new knowledge in the fields of media, production, and content distribution using the latest tools. We have been operational since 2015. Initially focused on Russian-speaking professionals from Eastern Europe and Central Asia we've adapted our educational materials and approach in response to the full-scale invasion of Ukraine launched by Russia in February 2022. Participants have the flexibility to engage with instructors and peers in either Ukrainian or English across all courses.

Our graduates can forecast the future and predict trends much better than others. While today’s trend is ai, multimedia and social media, tomorrow it might be a totally new technology. With the help of Prague Media School, you can quickly switch to new formats and trends without going through painful transformations.

Prague Media School run by the non-for-profit endowment fund Free Press for Eastern Europe, registered in Prague, Czechia.

How will you learn?

Our course durations are flexible to suit various learning needs. Within our facility, we maintain a communal workspace for collaborative efforts, as well as designated areas for small-group project development. In Prague, we offer a classroom setting and smaller offices, while our online options include messenger chats, private social media groups, Zoom, and Google Classroom.

Throughout the course, participants will don multiple hats—serving as managers, subordinates, instructors, and even a bit as curriculum designers, not to mention their primary role as students. Each participant will assign and complete tasks, hone their skills, present ideas, and critically evaluate the contributions of peers. The project topics are often student-initiated, allowing for the exploration of either familiar subjects or entirely new avenues.

What will you learn?

You will learn how to solve tasks that you have to, or want to solve faster, more efficiently, and – last but not least – with a great pleasure. You will be able to organize new working processes promptly and re-organize already existing ineffective ones and to be unconventional in your decision-making when it’s needed and use already proven solutions when they are more effective. You will also learn to work in a group where everyone interrupts each other because they have a lot to say and, when needed, to create such a group out of people who are shy to talk. You will be able to gain and share your knowledge quickly

Who are we?

All our trainers are practitioners. We can't say we do not like theorists, but somehow we attract practically-minded people.

Therefore, you will surely hear about marketing from real consultants who have among clients the biggest international NGOs and companies. In the same way, an experienced social media campaigner will tell you about advertising in social media, and a real producer will introduce you to content production and distribution platforms. Video and After Effects are introduced by a professional videographer, audio by  a composer, and storytelling by… yes, you guessed it right: a storyteller.

Interested in learning more details?

Let us know. 

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