Instagram: Algorithm. Content. Promotion.

Instagram: Algorithm. Content. Promotion.
This online course by Prague Media School is all about marketing communications on Instagram. The course is based on the methodology of “Kaospilot”, Danish Business School, and is meant for people who want to understand the platform’s algorithm and grow the audience of their projects.

This online course by Prague Media School is all about marketing communications on Instagram. The course is based on the methodology of “Kaospilot”, Danish Business School, and is meant for people who want to understand the platform’s algorithm and grow the audience of their projects.

In the course of one month, students will be working to improve or create their own projects under the supervision of the four experienced trainers. The course consists of 16 Zoom classes, 1.5 hours each, homework & assignments. The course programme covers the following topics

This online course by Prague Media School is all about marketing communications on Instagram. The course is based on the methodology of “Kaospilot”, Danish Business School, and is meant for people who want to understand the platform’s algorithm and grow the audience of their projects.

In the course of one month, students will be working to improve or create their own projects under the supervision of the four experienced trainers. The course consists of 16 Zoom classes, 1.5 hours each, homework & assignments. The course programme covers the following topics

Program

·      Instagram algorithm, infrastructure and its limits

·      How to define your audience and find it on Instagram 

·      Promotion on Instagram. Where is the “Masterpiece” button?

·      Content production for stories, timeline, IGTV. How to write a script? What equipment, apps and other tools of trade are really essential? 

·      Best practices of engaging content created by media, business, influencers, NGO, photographers, artists, designers, performers and trainers. 

·      Promotion on Instagram, including advertising. Business Cabinet and Analytics

·      Toolbox:  1) analytics, publishing: 2) hashtag rules and services. Shopping tags. AR-masks

·      IGTV. Settings, streaming and best practices. 

·      User engagement techniques.

·      Social media communication strategies in general and on Instagram in particular. 

·      Insta for geeks. Big data, artistic experiments and anthropological research. 

Upon completion of the course, students will become a part of the closed professional community “Medialist”,  the network of Prague Media School alumni where they are getting ongoing support from trainers and colleagues.