The course takes 5 days, during which students work together with teachers, pitch their own projects and learn teamwork, which is vital in the case of video [production]. As a result, you will have a self-produced video, with sound, animation and captions. Outsourcing freelancers will cost you DOUBLE compared to studying with us.

Short videos on social networks are not just a fashionable tool. Their popularity will only increase with the coming-of-age of the current generation that is growing up on video blogs and animations. This is a language that is absolutely essential to know today. Many people think that video necessarily requires expensive or complex production. But this is not at all true. We will teach you how to make videos for social networks.

You will gain the skills needed to produce them completely independently on your own, as well as learn the language to enable you to interact with external production teams (or even create and manage your own in-house team!).‍

How much is it?  Only 450 EUR (early bird!) - for the entire course, including the online accompanying pre- and post-training modules.‍

How to sign up?  To participate in the selection process for the School, you will need to fill out a questionnaire - tell us about yourself and why you want to participate in the training course. If you already have a completed resume or biography, this should not take too much time. We will invite successful candidates for an interview on skype / messenger.

Short videos on social networks are not just a fashionable tool. Their popularity will only increase with the coming-of-age of the current generation that is growing up on video blogs and animations. This is a language that is absolutely essential to know today. Many people think that video necessarily requires expensive or complex production. But this is not at all true.

We will teach you how to make videos for social networks.

You will gain the skills needed to produce them completely independently on your own, as well as learn the language to enable you to interact with external production teams (or even create and manage your own in-house team!).‍

How much is it?  Only 450 EUR (early bird!) - for the entire course, including the online accompanying pre- and post-training modules.‍

How to sign up?  To participate in the selection process for the School, you will need to fill out a questionnaire - tell us about yourself and why you want to participate in the training course. If you already have a completed resume or biography, this should not take too much time. We will invite successful candidates for an interview on skype / messenger.

Who's watching? What are they watching? Who are they watching?

We will get acquainted with the video market on social networks, find out how many and which videos different groups of audiences watch, examine some case studies, and talk about formats and the rapidly changing tastes of the viewer.

Let's start over: animated stories

On the first day, God separated the Dark from the Light… YOUR first day will be much simpler -  you will make your own short video. It will not be live-action video yet, but rather an animated presentation made using Adobe Spark, a program that can be mastered very quickly, and which allows you to get very effective videos even when you do not have any pre-shot video material.‍

Storytelling & Storyboarding‍

• We will learn the basics of storytelling for video and animation.
• We will write our own scripts and discuss them. We will find out what a storyboard is, why it is needed, and of course, we will learn how to create one.
• We learn about the difference between the two storytelling formats through either digital video or through animation - and in which cases each method is better to use.
• Learn to use network video libraries and stock images; We’ll talk about Creative Commons / Public Domain licenses and how they may be useful to you. In addition, we will find out where to get ready-made video clips without violating anyone’s copyright, and how to make sure that other media outlets can put your video on their site without fear that you will bring them to court.

The ability to tell stories, even without words, is not entirely magic. So, you can learn this. You will still be reliant on a visit from one of the muses, but we will show you how to light a beacon to guide them to your home.

After Effects

• Adobe After Effects is the primary tool for a videographer. Being closely acquainted with this package is absolutely necessary for the producer too - in order to know what opportunities there are, and to be able to set tasks for the creative team correctly.
• For a person whose main tool is a text editor or even spreadsheets, After Effects can look scary. In fact, it's like an Irish wolfhound, - only terrible in appearance.
• We will devote an entire day to the basics of working with After Effects. By evening, the main feeling we hope will arise in you is curiosity: Wow! What else can be done?
• You will learn how to mount scenes, make and voice your own characters (yes), make almost perfect captions and subtitles, and learn everything you need to about different video formats and their features.
• Finally, you – as part of your team, of course - create your own videos. Our teachers will help your ideas fly - and then we will review them as a group. 
  

• See - quicker than the Almighty, we will create a complete world in just 5 DAYS! PS You can rest on the 6th Day, you’ll have deserved it!

Sound

• We will learn the basics of working with sound, which largely determines our impression of a moving image, whether it be a full-length Hollywood movie or a short video on Facebook.
• Let's get to know Adobe Audition, a sound editor that is simple enough to learn how to use quickly, and complex enough to make music tracks, soundtracks for a movie, or edit an interview recorded on a busy street. Audition is integrated with After Effects - and in general they are similar, which, of course, will facilitate the task for those who have not previously dealt with sound processing.

Being Seen

• What to do when you already have a video and you are satisfied with it? Of course, post it on social networks! But.. which, how and when?
• Let's try to understand what positioning is and why it is needed even by those who aren't selling anything to anyone.
• We’ll talk about different platforms - about how Facebook, in terms of audience and capabilities, differs from Youtube, and how TikTok differs from Instagram.  We’ll also discuss the features of Facebook  Business Manager and Youtube Ads.
• We learn how, and with whom, to negotiate partnership programs on social networks (and much more).