The course is based on practical work with colleagues and teachers. We will take you through analytics and parsing tools, launch advertising campaigns on Facebook and Instagram, exchange news about algorithms (there are a lot of them now). We will approach the creation of a communication strategy as consciously as possible, not only through analytics and KPI, but in accordance with your capabilities and strengths.
Creative lessons during the course will be devoted to the practice of creating and promoting complex content formats that require expertise in various areas from design and video editing to storytelling.
All participants will receive as a gift access to our video course - " Promotion in Instant Messengers . " and to our 300 page “SMM Bible”, stuffed with practical information and tips relating to the most common tools & issues, which is convenient for a social media manager to work with.
How much is it? Only 450 EUR - for the entire course, + access to the closed community Media list - in which we help you solve work problems.
How to sign up? To participate in the selection for the School, you will need to fill out a questionnaire - tell us about yourself and why you want to participate in the school. If you already have a ready resume or biography, this should not take too much time. We will invite successful candidates for an interview.
The course is based on practical work with colleagues and teachers. We will take you through analytics and parsing tools, launch advertising campaigns on Facebook and Instagram, exchange news about algorithms (there are a lot of them now). We will approach the creation of a communication strategy as consciously as possible, not only through analytics and KPI, but in accordance with your capabilities and strengths.
Creative lessons during the course will be devoted to the practice of creating and promoting complex content formats that require expertise in various areas from design and video editing to storytelling.
All participants will receive as a gift access to our video course - " Promotion in Instant Messengers . " and to our 300 page “SMM Bible”, stuffed with practical information and tips relating to the most common tools & issues, which is convenient for a social media manager to work with.
How much is it? Only 450 EUR - for the entire course, + access to the closed community Media list - in which we help you solve work problems.
How to sign up? To participate in the selection for the School, you will need to fill out a questionnaire - tell us about yourself and why you want to participate in the school. If you already have a ready resume or biography, this should not take too much time. We will invite successful candidates for an interview.
“Who are your people?”
What's in this box? Media manager tools: what, why, how to choose.
Where to talk? Communication channels and their features
How to communicate? Extraction, cultivation and production of content
What not to forget?
Communication strategy. 12 magic sections.
Where to get the megaphone?
Advertising, brand management and useful public relations
AI Adoption Facilitator. Head of pragueschool.media
Hello! My name is Katerina Avdeeva. I have been working in SMM for 8 years: I can design sites and subscriptions, analyze audiences, reduce the contact price by 10 times, attract leads and convert them into sales. Target, analytics, hypotheses and tests. And, judging by the questionnaires, I am the most favorite teacher among students at the Prague School.
Hi, I'm Julia Krasnikova. I work with social networks and user engagement in Novaya Gazeta. I retell large and complex texts in narrative stories as the daughter of your mother’s girlfriend. I do not like to be photographed, so the picture on the avatar is just that. But I love chocolate donations and motivate readers to make media donations.
Firstly, this in itself is a very cool workshop, very funny and motivating. We didn't just study SMM tools and work according to our requests (which is very humane and cool in itself), but we also moved, did performances, joked, and really communicated. Community is important. And after attending this workshop, this is what you get: a community of professionals who can be asked for advice or even take on a project of yours. Secondly, this is a course of study that is as close as possible to what you need. No pointless lifestyle advice ("We will teach you how to live.")! We started by exchanging requests (what we needed) and competencies(what we already knew). This greatly enhanced our self-esteem, which is also important. The course helps you to clearly understand: here I can rely on this, but here I need to catch up. Thirdly, these are the latest trends, newest tools, most relevant information. No bullshit and no cheating. If the teachers do not know how something works, they say so: “let's find out together!”. Therefore, I love social networks in general: this is exploration, research, study, communication. And in all this we found common cause with the Prague School.
A condition for participation in the School was the availability of a specific media project, which I had, but I only the words, images and sample schemes. During the training at the school, the tutors helped me formulate the communication strategy of my project (which I had never managed to work out before), and helped me to deconstruct the functionality and structure of the project into separate components. In general, for me it is called "cleared up." The lessons on working with metrics and analytics were very useful. It is important that the tutors approached the learning process, as it were, with tenderness. There was a lot of information, but it was stated clearly and intelligibly.
